Korean investors own $215 billion in U.S. stocks and hold 11 million crypto exchange accounts. eZar helps ETF issuers, public companies, and crypto networks reach them through market intelligence, financial media, creators, investor communities, and local execution.
Whether you issue funds, shares, or tokens, the job is the same: find the Korean investors who should own them, reach those investors through channels they trust, and measure the results.
Position your ETFs against the U.S.-listed and Korean-listed products Korean investors already buy, then drive flows through media, creators, and communities.
Korean investors buy U.S. stocks they understand and hear about. We put your story in front of them, in their media and in the creator channels they follow.
Korea is one of the world's most active crypto markets. We build awareness of your network through Korean communities, creators, media, and events.
eZar tracks how Korean investors hold and trade U.S. ETFs and stocks, along with AUM, holdings, and flows in Korea's own ETF market. Issuers use it to decide what to promote, where to spend, and whether it worked.
| # | Product | KR holdings | 4 wk |
|---|---|---|---|
| 1 | ••••3x semiconductors | $9.84B | +3.1% |
| 2 | ••••Nasdaq-100 2x | $4.12B | +11.4% |
| 3 | ••••Covered-call income | $2.67B | +8.2% |
| 4 | ••••0–3M Treasury | $2.31B | +6.0% |
| 5 | YOUYour fund | $0.94B | +14.7% |
| 6 | ••••Competitor A | $0.88B | +5.2% |
| 7 | ••••Competitor B | $0.61B | −1.8% |
We handle the data and the local execution, so you can focus on the decisions that matter:
We cover U.S.-listed ETFs and stocks held in Korean brokerage accounts, Korean-listed ETFs (including the local U.S.-index funds you compete with), and trading on Korean crypto exchanges.
Six capabilities, run by one team in Seoul. Start with one, or combine them into a Korea program. Each maps to a stage of the eZar flywheel, so every campaign starts with data and ends with a measured result.
Understand the market before spending marketing dollars.
Build credibility through Korea's financial media.
Reach investors where investment conversations happen.
Make your name familiar to Korean investors.
Be easy to find and buy where Korean investors invest.
See what's working, measured in holdings and flows.
Not sure where to start? Most issuers begin with a Korea Market Strategy, then add channels.
Build a Korea program →Every engagement runs the same loop. We start with what Korean investors hold, choose where you can win, reach investors through channels they trust, and measure the result in holdings and flows. Then we run it again with better data.
Analyze Korean holdings, flows, competitors, products, and investor demand.
Holdings map · Flow baseline · Competitor setDetermine which products, narratives, audiences, and channels have the highest potential.
Priority products · Korea narrative · Channel planActivate financial media, creators, investor communities, events, and local campaigns.
Coverage · Creator content · Community programs · EventsTrack investor activity, content performance, fund flows, and market response.
Weekly dashboard · Flow readouts · Content metricsMove budget toward the products, messages, and channels that moved capital, then expand.
Quarterly review · Reallocation · Next-cycle planSelected engagements with U.S. issuers. We publish results only when the client has approved the figures.
Interviews, roundtables, and events we have run for U.S. issuers in Seoul.
Sit-down interview arranged during the executive's Seoul visit, with a video cut for the outlet's investor channel.
Quote pending approval. Ideal: how Korean holdings data changed which products the team pushed in Korea.Head of Distribution · U.S. ETF issuer
Quote pending approval. Ideal: the executive visit, the interviews secured, and the coverage that followed.CEO · U.S. ETF issuer
Quote pending approval. Ideal: speed on a launch timeline across New York and Seoul time zones.Head of Marketing · U.S. asset manager
If Korean investors already own your products, or should, let's find the opportunity and build a strategy to capture it.