Reach · Measure
Executive visit to Korea for a U.S. ETF issuer
A Seoul visit that put the issuer's CEO in front of Korea's financial press, creators, and investors, and kept the story running after the flight home.
- Client
- Client name, with approval
- Services
- Media & PR, Events, Data
- Market
- Seoul, Korea
- Date
- Month, year
The brief
Turn one visit into lasting coverage.
The issuer already had Korean holders in several funds, but little name recognition among Korean reporters and investors. They wanted the CEO's visit to produce coverage that would outlast the trip and tie the brand clearly to its products.
The goal: Korean investors who already own the funds should know who stands behind them.
What we did
Before, during, and after the visit
Before
Plan and prepare
- Holdings baseline for the issuer's funds in Korea
- Outlet selection and interview requests
- Korean-language briefing materials
- Executive preparation for Korean reporters
During
Run the visit
- Financial-media roundtable
- One-on-one video interview
- Investor engagement session
- Transport, interpretation, and scheduling
After
Distribute and measure
- Coverage clipped, translated, and shared
- Video cut for creator and community channels
- Follow-up with outlets for future stories
- Holdings and flows tracked for 90 days
Results
Measured in coverage and capital
—Articles published
—Video interview views
—Creator and community posts
—Change in Korean holdings, 90 days
On the ground
From the visit
Coverage
Where it ran
| The Korea Economic Daily One-on-one interview | Date · link |
| Maeil Business Roundtable coverage | Date · link |
| Video interview Outlet's investor channel | Date · link |
Planning a visit?
Make the trip to Seoul count.
We'll plan the media, the meetings, and the follow-up, and show you what the visit did to Korean holdings.