We sit between U.S. issuers and Korean investors.
We know which U.S. ETFs, stocks, and tokens Korean investors buy. We have the relationships to reach those investors. And we can measure whether a campaign moved capital. That combination is why issuers work with us.
Data, strategy, distribution, measurement. Repeat.
Marketing execution is one part of what we do. The deeper work is the loop around it.
We start with what Korean investors hold, decide which products and messages can win, reach investors through media, creators, communities, and events, and measure the result in holdings and flows. Each cycle gives us better data for the next one.
How an engagement runs →We got to know Korean investors by serving them.
eZar began as an ETF research platform for Korean retail investors, covering more than 900 Korean-listed ETFs with themes, dividend schedules, and rankings. Every day we saw how Korean investors searched for, compared, and bought ETFs.
Today we put that knowledge to work for a different client: the U.S. ETF issuers, public companies, and crypto networks that Korean investors want to own. Our base in Yeouido, Seoul's financial district, keeps us close to the media, institutions, and creators that shape those decisions.
Four rules we don't bend
Data before spend.
We look at Korean holdings and flows for your funds and your competitors before we recommend a single campaign.
Relevance over reach.
We pick outlets, creators, and communities by how well their audience fits your product, not by the size of the audience alone.
Measure in capital.
We report in Korean holdings and flows alongside views and impressions, so you can judge the work the way your board will.
Your compliance process comes first.
Materials go through your review. We adapt U.S. disclosures for Korean audiences and flag local sensitivities early.
Trusted by leading U.S. issuers
ETF issuers and asset managers already use eZar to reach Korean investors.
- KraneShares
- GraniteShares
- Tradr
- YieldMax
- Canary Capital
- VistaShares
- RoboStrategy
- Tidal
Seoul and the United States
Yeongdeungpo-gu, Seoul (Yeouido)
McLean, Virginia 22102, USA
Korea Shouldn't Be a Black Box.
Tell us which products you want to grow in Korea, and we'll show you where we would start.